About Soy-n-Joy & Mango-Joy

Founders: Suree Chengpiphat, Nutritionist; and Kai-kong (KK) Ng, Food Scientist, MBA

Concept Execution: Familiar "ice cream" formats and great variety of guilt-free, satisfying and tasty flavors emphasizing health benefits of whole-soy, calorie-reduced, & low-glycemic (GI). Super-benefits you'd never expect in an "ice cream" treat!© 

Unique Category: Low-GI, Organic-Tofu UnIceCream™ Frozen Desserts

Platform: "An Enjoyable Lifestyle for Your Better Tomorrow!" ©

Health benefits of whole-soy: Lower the risks of heart disease; breast, prostate and colon cancers; hypertension; type-2 diabetes; metabolic syndrome; osteoporosis; and post-menopausal symptoms.

Highest content of organic whole-soy: Patent-Pending low-GI, organic-tofu, vegan, calorie-reduced Soy-n-Joy is the Healthiest "Ice Cream" on Earth, First & Only! Non-GMO, no soy protein isolate, no wheat gluten, no cholesterol, no trans fat. Like cheese made from milk, tofu is from soymilk, less the whey; that removes much of the water-soluble flatulence sugars. Soybean is unique among plants in offering the most balanced amino-acid profile and richest isoflavone source. Unlike soy protein isolate, tofu's natural protein, isoflavones, soluble fibre, lunasin, and saponins together offer total super-soy benefits.

SoyLoGIC: Low Glycemic Index and Calorie-reduced for high-soy, low-fat, good-carb, calorie-reduced, wheat-free, low-sodium & diabetic friendliness. Low-GI moderates blood sugar swings, favors satiety over hunger pangs, and reduces risks of fat accumulation, artery inflammation, & age-related macular degeneration (AMD). With SoyLoGIC, we harmonize the food environment with our fat genes, to fare better toward diseases like type-2 diabetes and fatty liver, & weight-control too!

Trademarks tm: Soy-n-Joy, Mango-Joy, TasteHealthEco-Friendly, UNicecream, SoyLogic, DietLogic, SweetLogic, FruitLogic, TeaLogic, LoGISnacks, LO-GI-CAL, 開心荳, 開心芒, 甜無忌

Business Model: Fits existing business model: co-branded retail, franchising or mass manufacturing.

Unique Selling Proposition: Guilt-free, TasteHealthEco-Friendly™ UNicecream™ .

Products: Low-GI, low-fat, organic-tofu, calorie-reduced frozen desserts (as low as 60 Cal/scoop, ~1/3 regular); Non-dairy fat-free sorbets; SoymilkShakes; & "Ice cream" cakes for your celebrations!
A tasty, guilt-free, low-fat, low-GI, calori-reduced 'ice cream' cake to share birthday joy together?

Flavours: Mango, Lychee, Papaya, Guava, Blueberry, Strawberry, Almond Crème, Green Tea, Chai Tea, Dark Chocolate, Dark Chocolate Mint, Dark Chocolate Red Wine, Raspberry Dark Chocolate, Mandarin Dark Chocolate, Black Sesame, Ginger, Pina Colada, Mung Bean, Red Bean, Coconut Crème, Ginseng, Mocha, and more...

Customers: Broad-based, sees no age, gender, ethnic, cultural, religious, or geographical boundaries. Appeals to health-aware baby-boomers, the weight-conscious, dairy-sensitive (milk-allergic/lactose-intolerant), vegetarians, diabetics, & those concerned with metabolic syndrome; appeals especially to females who care about themselves and their loved ones, and all who care about the environment!