Our Purpose, Values, and Vision |
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Our Purpose, Core Values, Vision
& Vivid Description of Our Envisioned Future
Our Core Purpose
To add to human health and happiness, to deliver evolving customer satisfaction and delights, to nurture trusting relationships with stakeholders, and to enjoy the process and success of our committed pursuits.
Our Core Values
As individuals: live the 4Rs1 & 8 Habits2 ; follow conscience, navigate by vision, act with courage, execute with passion.
As a team: be candid on issues, be accountably trustworthy, be open-minded learners, be customer-focused innovators.
Our Envisioned Future
Customers will recognize us as the maker of the best healthy-indulgent UNicecream™ in the world and compare us to Haagen-Dazs3, not only in brand popularity but also in business size and profitability.
Vivid Description of our Envisioned Future
We shall focus on narrowly-defined, category-first UNicecream™ to represent our core competence in the first stage and limit our evolving pursuits to healthy-indulgent comfort foods.
We shall succeed in helping customers overcome functional and psychological hurdles to accept our innovations as the preferred choices, and value the meaningful difference we make toward bettering their food environment.
We shall deliver superior value to our customers and meet or exceed their expectations. They in turn will cherish what we do for them, embrace our value propositions, enjoy their relationship with us, and gladly pay fairly for the benefits of our offerings. They will reward us with their loyalty and word-of-mouth endorsements to help us grow and prosper into a substantial and profitable business like Haagen-Dazs3.
Customers all over the world will rave about our products and trust our brands. They will love our presence in their communities, appreciate our continuous efforts in bringing them meaningful innovations, compare us naturally to Haagen-Dazs3 and identify us as the maker of the best healthy-indulgent UNicecream™.
We shall pride ourselves as innovators who drive the paradigm shift to make healthy foods taste really good, and who contribute positively to the health and happiness of mankind.
Isn't it rewarding to witness the spontaneous, genuine excitements and see those sweet, melting smiles, that we help bring about, on the faces of people young and old, male and female, of all races and religions, wherever we choose to do business around the world?
Footnotes:
1 Respect, Responsibility, Resourcefulness, Resilience
2 Covey, Stephen R. 1989. The Seven Habits of Highly Effective People. Simon & Schuster, New York. The Seven Habits refer to:
Covey, Stephen R. 2004. The 8th Habit. Free Press, New York. The 8th Habit refers to: Find your voice and help others find theirs.
3 Haagen-Dazs is a registered trademark of General Mills, Inc. The name is mentioned here to denote what the brand stands for in core competence, innovative capability, market leadership, and consumer respect. |