有關“開心荳”與“開心芒”


始創者:鄭瑾(Suree, 營養師),吳啟剛 (KK,食品師,工商管理碩士)

專利權申請:已於加拿大,美國,中國大陸,臺灣,和澳大利亞申請專利權。

概念:保健享受新範式,增進健康與快樂,開心美食抗垃圾,為生活帶來平衡。

概念實踐:熟悉的產品形態和多種美味無內疚選擇。注重黃荳蔬果的保健作用,和低脂肪,减熱量,低碳水化合物,高滿足感,和低升糖效應對體重和健康的良性影響。

獨特類別:低升糖效應,有機黃荳荳腐雪糕

拓展平臺:"享今天之樂,迎明日之福!" ©.

黃荳保健作用:降低心臟病,乳癌,前列腺癌,腸癌,高血壓,成人二型糖尿症,
新陈代谢综合症,骨質疏鬆症,和更年期症候風險。

特點:天然有機全黃荳成份最高。已申請專利的Soy-n-Joy開心荳荳腐雪糕為世界首創獨一無二之最健康"雪糕", 素食,無麥,不含黃荳分離蛋白,膽固醇或氫化油脂。和牛乳製乳酪相似,荳腐源於荳乳,但除去廢液減少產氣脹成份。在植物界,黃荳確鶴立雞群;不但其蛋白質胺基酸平衡屬植物界最優,且異黃酮含量最豐。與黃荳分離蛋白產品有別,荳腐中的天然完整黃荳蛋白質,異黃酮,可溶性纖維,皂素和植酸等攜手合作,發揮全黃荳獨特保健作用。

甜無忌SweetLOGIC: LOw Glycemic Index and Calorie-reduced,低脂減卡,低鹽無麥,高荳低糖,有利節制碳水化合物和糖尿飲食調控,緩和血糖高低衝擊,增進滿足感和延緩肚餓感,利減低脂肪積聚,血管發炎和晚年視力衰退,進一步調和人類基因與食物環境衝突,減少現代都市病。從控制胰島素反應和減低熱量開始,我們雖面對二型糖尿症和體重威脅,但勝算更高。

商標tm:Soy-n-Joy, Mango-Joy, SoyLogic, DietLogic, SweetLogic, XyLogic, FruitLogic, TeaLogic, LoGISnacks, LO-GI-CAL, 開心荳, 開心芒, 甜無忌

商業模式:透過已申請專利的新技術突破,改變現有雪糕和荳品概念,創造新市場。可配合傳統商業模式,以同店聯標方式經營連鎖店,連鎖專店特許經營,或透過規模生產營銷。

獨有訴求:無內疚的健康享受(甜無忌荳腐雪糕:高荳低糖, 少脂少卡, 有美味, 無避忌!)

產品:荳腐雪糕(低升糖效應, 低熱量每球可低至只60卡),雪糕蛋糕,雪芭,素奶昔
開心建議:何不用美味健康的雪糕蛋糕,與摯愛親朋共慶生辰快樂?

口味:芒果,荔枝,木瓜,石榴(芭樂),樹莓朱古力,椰汁,綠茶,禪茶,薑汁,紅荳,香綠荳,白芝麻,黑芝麻,杏仁,鳳梨椰子,黑朱古力(黑巧克力),薄荷黑朱古力,香橙黑朱古力,紅酒黑朱古力,花旗蔘,碳燒咖啡,藍莓,草莓(士多啤梨)等等...

顧客對像:寬闊顧客基礎不受年齡,性別,地域,種族,宗教,文化,和飲食習慣限制。主要顧客對像包括注重健康的戰後嬰兒群,纖體瘦身族,牛乳敏感者,乳糖不耐者,素食者,糖尿患者和新陳代謝綜合症患者。特別是關心自己又愛護家人的現代女性,和熱愛環境者。



Contact Us

Please kindly note that because we are going through a lease transition, we shall be focused on licensing our UnIceCream™ in the interim. If you are interested in making and selling UnIceCream™ in your market, you may reach us by e-mail as follows:

Email us:
   contactus@soynjoy.net
Smart Ideas

Why not brighten up your day with a yummy soymilkshake? 

Simply blend Soy-n-Joy's® TasteHealthEco-Friendly™ UnIceCream™ with organic soymilk (ice cubes optional), and you'll enjoy a tasty, energizing, satisfying, low-glycemic treat to start your day right or eliminate that mid-afternoon crash to tide you over. It's a refreshing way to sustain your energy level without the up and down swings of sugar highs and lows.

"With Soy-n-Joy's® TasteHealthEco-Friendly™ UnIceCream™, you're not only having a treat, but also doing yourself a favour!

 

Exciting News

We created another exciting flavour made with organic tofu and sweetened with natural xylitol: Dark Chocolate Mint.  

Healthy taste excitement in more than 30 flavours!

Please read Leigh Newman's feature article on Soy-n-Joy in "Toronto Tastes", weightwatchers.ca, May 2008.

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